Simple Tips For Getting Your Freelance Writing Business Off The Ground
Starting a business isn’t easy, especially one as specific as content writing. However, there are a few simple methods that you can use to get your small business off the ground. After about two months of really focusing on growth and outreach, I’ve worked with two clients and am currently having a few other business reach out to me. While there’s always more to learn, I thought it would be helpful for anyone else going through this journey if I shared a bit of what I’ve found works best for me at the moment.
Start With A Relevant Portfolio
Having a portfolio that showcases your writing abilities is key, whether you’ve had any clients before or not. If you’ve already had a few clients, then make sure to link to your most recent work, especially if it is published online. If you haven’t yet worked with any clients, then begin by writing your own samples to share in your email pitches. Once you’ve decided on your niche, write up a few sample pieces of what you think would be relevant to clients in that industry. This will show anyone you pitch to that you are knowledgeable and can craft a compelling piece.
Make A List Of Companies You Want To Pitch To
The next step would be to go out looking for your ideal client. This is done in conjunction with your niche so that you are pitching to the most appropriate clients and are more likely to get a positive response. LinkedIn is a great tool for finding companies in the industry you’re interested in. On there you can sort through the size of the company and any others that are similar to them so that you won’t ever really run out of options when it’s time to sit a your desk and begin sending out those cold pitches. Depending on your niche, Instagram can also work for finding relevant clients and seeing their overall reach online so that you can grasp what they would be looking for in a content writer.
Work On Inbound Marketing Tactics
While cold email pitches are the most effective way to get the attention of potential clients, there is also a way to get them to come to you. Inbound marketing is favoured by most people who run their own business, but it isn’t always the easiest to master. That doesn’t mean you should try to, though. I’ve found that the best platform for inbound marketing is Facebook. I took the time to spruce up my business page and personal page to reflect my content writing and then started joining groups where my ideal clients would be. These included small business groups in Toronto and any entrepreneurial groups. By doing this and posting every so often that I am looking for clients, I’ve had a few people reach out to me requesting to see my portfolio and have even managed to book a client. While you should always be cold pitching as often as possible when you are first starting out, inbound marketing is a tactic that shouldn’t be ignored.