Hello and welcome to the business section of my blog!
My name is Katerina and I have been working as a freelance copywriter since 2017. In that time I’ve worked with different companies in a variety of industries, either writing articles for their websites or copy for their social media accounts. I pride myself on being capable of producing approachable and persuasive content that can engage a reader while meeting SEO requirements. If you’re in the market for a website spruce up, some well-needed, yet tedious social media copy, or anything that involves getting your company’s name out there and ranking in Google, then you’re in the right place.
Why do you and your business need content?
Content helps to cultivate a story, whether that be for your website, an e-book, a newsletter, or anything that engages your customers and drives more online traffic to you. The need for content can often be downplayed, but staying active and producing well-researched articles that are valuable to your target audience is the more effective way to remain relevant within search engines like Google. Of course, not everyone has the time to produce three to four blog posts per week or guest post on various blogs in their niche industry—this is where a specialized copywriter comes into play. With a helping hand ready to produce the writing you need, strategize your next step as a brand, and keep your customers engaged via regular social media copy, you and your business will reap the benefits of SEO and consistent content.
Here are the services I provide:
You want the copy on your website to be simple and effective. That’s where I come in to help you convey your brands message while also making it accessible to all readers.
Original SEO blog posts for your website so that you remain ranking in Google and driving traffic to your platform
Custom written website pages to accurately reflect your company’s brand and tone of voice in the community (this includes About Me pages and product/ service descriptions if applicable)
Ghostwriting articles for other blogs that will drive traffic back to your website
Content calendar development for blog posts
Auditing an already established website with copy and editing any grammatical errors or tone of voice
Monitoring analytics of your website whenever blog posts go live and working with them in order to establish the right methods to gain your business more traction
The simplest way to grown and engage with your audience is by posting regularly on your social platforms. Your customers want to know that you are just as passionate about them as you are about the products or services you are providing.
Developing a social media content calendar
Scheduling posts via Hootsuite, Twitter Ads, Facebook, etc.
Recognizing and implementing the optimal times to schedule your posts
Creating image captions on platforms such as Instagram, Twitter, and Facebook
Researching your online community and understanding the social media posts most likely to resonate with them
DIGITAL MARKETING CONSULTING
Maybe you are beginning your business journey and don’t have the time (or interest) in strategizing the best marketing plan for your digital space. I can help with this too! I love the internet and everything that goes into making it a great place to connect, communicate, and be recognized. My consulting services would go hand-in-hand with content writing, meaning that you really don’t have to worry about doing anything other than providing your own product/service to your growing customer base.
Strategizing on the best approach to targeting your ideal customers
Setting up all the necessary platforms to keep your brand visible and accessible to those who are interested in what you have to offer
Creating all the content needed to rank in Google (i.e. blog posts, landing pages, website pages, newsletters, product descriptions, etc.)
Managing social media platforms to ensure that regular content is being posted and engaging followers
Constantly revisiting the marketing plan and considering new approaches to make your online content the best it can be
Let’s start building your brand today!
I have worked with companies of varying industries to produce the best content for their platforms.
Get in touch if you would like to be the next!
"Katerina created effective, SEO-driven content on a weekly basis for our main and secondary websites. She was easy to work with and offered suggestions to make the creation process simpler and more straightforward. Her regular communication with our other freelancers helped to maintain collaboration and efficiency within the team through various projects."
- Edward Stephen, Firmex
“For over one year of successful issues of Wanderous Affair Magazine (beginning Spring 2018), Katerina has served as one of our copy editors. Time and time again, she not only alleviates the stress of our team by providing trustworthy and accurate edits of our contributors’ article submissions, but she does so in an efficient and timely manner. Her ability to both give and receive advice, voice her opinion, and foster discussions focused on the betterment of Wanderous Affair Magazine are always welcome.”
- Emily Michelle Fata, Wanderous Affair