I won’t claim that I’m some expert blogger because I’m not. But something I have a bit of expertise in is being indecisive. It could be trying to decide on what to wear or what to eat; whatever it is it can feel like a life or death decision. However, one thing I haven’t had trouble deciding on is my blog.
Countless times I’ve read Facebook group posts about how someone started a blog about a specific topic and found themselves written into a corner with the theme. While I have gone through some design changes, my content has always stayed the same because I never gave myself a set topic to constantly write about. More and more blogs are being classified as “lifestyle” for this very reason and I think this is the best way to go.
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FIND YOUR TONE OF VOICE
It’s important to know what hat you are wearing when you are writing your blog. Are you writing professionally? Are you more casual and affable? I tend to lean towards a more causal format as I find it important to let your readers know who you are through your writing, especially on a lifestyle blog. This isn’t to say you have to be the exact same person online as you are in real life, but rather a slightly condensed version of yourself, one that fits on the 13 inch screen of a laptop without being overwhelming to those getting to know you through your platform.
DEVELOP AN AESTHETIC
I find it incredibly hard to find an aesthetic that I love 100%. I’ve currently been going through a thematic change on my blog and I like the direction it is taking me in, but I know it’s only a matter of time before I feel the itch to change it again. While it is important to have a recognizable look to your blog that other’s associate with you and your work, I also don’t think it’s worth stressing over all the time. After all, it is your platform and you can change it if your old design is no longer inspiring you. If what you’re focusing on is your content and writing, then your design will work regardless.
TALK ABOUT WHAT YOU'RE INTERESTED IN
It’s incredibly important to talk about what you love; otherwise what’s the point? If you are spending your free time writing about topics that don’t interest you only because you think others will like it then you will quickly lose your passion for blogging. This is why I don’t ascribe to niche blogging. Sure, I enjoy exploring minimalism, but I wouldn’t force myself to write about it in every post. Not just because I know I’ll get bored with it, but because the readers that come to your blog specifically for minimalism will find it hard to accept any content changes if you decide you don’t want to write about such a specific topic anymore. We all have various interests and I think they should be explored on your platform without any limitations. Those who like your personality and your writing will enjoy your views on whatever you decide to discuss.
MAKE SOME MONEY ON THE SIDE
It's easy to say you want to start a blog to make money. If only it were that easy. It takes a lot of effort, effort that really drains you and sometimes makes you feel like it's not worth it. While I don't advocate to make a blog only to make money (because if you don't enjoy blogging, it won't last), but I am not against making some money from the content you pour your heart and soul into. Affiliate marketing is probably the best way to go for this because you already talk about the brands you love, why not make some commission while giving your genuine praise? I'm currently using Skimlinks, but have also signed up for ShopStyle and AWIN. I've only recently applied to the latter two programs, but I've heard great things about them and can't wait to get started.
I know, it’s hard to avoid the trap of conformation, especially when you see so many makeup or mommy blogs doing so well. Slowly you start trying to mimic someone else’s content because you feel like that’s the only way your blog will thrive. I’ve fallen into that trap myself and I can tell you it’s not fun. I would constantly try to find inspiration in topics that I just wasn’t interested in and that showed in the quality of my writing. As a small blogger myself, my advice to anyone starting out would be to just be you, because there are people out there that will be satisfied and intrigued by that alone. All of us are unique and deserve the chance to show it to the blogging world.
How have you gone about creating your blog?