Whether you’re a freelance business owner or just a creative person, managing a blog is one of the best things you can do for your professional and personal life. I often hear talk about how blogging is dead, but at the end of the day, blogging is just another form of communication online and that will never truly be overdone. There is always need for connection and creativity, so don’t be put off by the idea that the effort you are putting in to regular blog posts is pointless.
Here are a few reasons why you should be blogging if you’re not already:
Getting Your Name Out There
The simplest reason why anyone in a creative field or who owns a business blogs is to get their name out there. If you know anything about SEO you’ll know that the more content that Google has to sift through from your website, the more likely it is to be noticed by others who are interested in the topics you are writing about. Don’t underestimate the power of consistency and always write with a specific niche in mind so that the keywords in your posts reflect what potential customers or fellow creatives are searching in Google.
Establishing Yourself As An Authority
Another reason you should be blogging if you are running a business or trying to turn your blog into a career is to establish yourself as an authority in your specific niche. There are so many businesses out there that are most likely similar to yours, but none can offer exactly what you can. By running a blog and creating posts catered specifically to the people you want to attract most, you will establish yourself as someone who really knows their stuff, whether that be about beauty, fashion, stationary, home decor, or any topic you genuinely enjoy talking about. Furthermore, the more posts you create with useful information that provides value to your reader’s life will encourage Google to rank you hire in keyword searches and, subsequently, the more your website will be viewed by others.
Having A Portfolio
This one is specifically for those who want to work in a creative field. Managing and updating a blog acts a lot like a portfolio of work if that’s what you aim for it to be. Whether you are a writer, photographer, graphic designer, etc. any potential clients or bosses will be able to look at the content you create and judge your abilities based on the work you genuinely love to do. This means that your website should always reflect your best work, show that you are able to stay consistent with the level of posts, and also that you care capable of improvement throughout the years.
Creating Connection And Community
One of my favourite things about running a blog is that I will often get comments from the same readers and be able to recognize them as the months go on. Creating online relationships with people who truly enjoy your work and continue to come back for more is incredibly fulfilling and validating. Nothing compares to knowing that your content is being appreciated. If you love the online world, but desire connection from those in your community (whatever it may be) then starting a blog and updating it regularly will allow those just as into your passions find you and connect with what you’re creating.